Some of the most iconic brands in the world use custom vinyl window signs to great effect. Lord and Taylor, Little Caesar’s, nationwide. The Virgin Group, in multiple countries across several continents.
No matter what industry you’re in, custom vinyl window signs offer many benefits. Here are just a few of the ways you can use window signs to drive new business and enhance results. Reinforce your brand: the more “touchpoints” potential customers have with your brand, the more likely they are to become buyers. Custom signs help you amplify the branding that prospects may have seen on your website, on a business card, or perhaps a flyer. With consistent icons,
Build excitement: “teasing” an event in advance can be a very effective means of building anticipation. Ceiling signs and graphics can drive curiosity and interest by specifying a date but not giving away too many details. Customers need to come in to see the big reveal! This tactic can work for a variety of events, such as a new store, grand opening, open house, workshop, and many others.
Drive foot traffic and new sales: advertising an irresistible in-store special is an excellent way to compel passersby to stop what they’re doing and look inside your business. When designing custom vinyl window signs, window graphics, or vinyl lettering for this purpose, you need to focus on exclusivity. The offer you’re putting forward should be unique to customers who physically enter your store – the proposition is weaker if someone can just go to your website and get the same deal.