Whether it’s a new business or a business that’s upgrading their signage, many people focus on the exterior of their location when it comes to ordering signage to represent their brand. While you absolutely do need great exterior signs, business owners often overlook the benefits of what powerful lobby signs can do when it comes to building brand recognition and customer trust. A professional and well-executed custom lobby sign can amplify your marketing efforts and provide your audience with better customer experience.
Simply put, your business needs the perfect lobby sign in order to increase the positive interest in your business and engage your audience. It may seem like a lobby or reception sign can’t be that critical, but this type of signage goes a long way when it comes to building credibility.
4 Reasons Why Lobby Signs Support Business Success
Investing in quality custom lobby signs that highlight your company name, logo, and brand colors will allow customers to create a clear association between your company and the signs they see. When your lobby signs are poorly executed, you run the risk of sending customers the wrong message about your business.
If you’re interested in making sure that your visitors are impressed when they enter your space, keep reading to learn more about how lobby and reception signs help your business succeed.
1. Stand Out From Your Competition.
Exceptional lobby signs should be visible the minute customers enter your lobby space, making it easier for people to recall and remember your business name. This type of signage can really elevate your image when you select a unique design. Signage used in your lobby area doesn’t have to be bland or boring, and in fact, can be the differentiating feature between your image and that of your competition.
2. Help To Share Your Business Story.
The more people know about your business, the more they will feel connected to your brand. Use effective lobby signage to share your business story with everyone that comes through the door. A great lobby sign can work well to educate people on product offerings, your service commitment, company history, milestones, and awards. Be proud of what your business stands for!
3. Support Brand Consistency.
A dynamic acrylic or glass custom lobby sign will ensure that what your guests see when they come in the door is professional, recognizable, and supports the rest of your brand image. Your lobby sign should be designed to align and with all other exterior and interior signs you use.
4. Demonstrate Your Value.
Professional lobby signage communicate to customers that you’re working hard to develop a positive reputation in the community. Adding a professional lobby sign will not only make your space look better, but will also help customers feel more confident in their decision to do business with you. Not only can this translate into increased sales, but there’s also a greater possibility that your customers will share their experience with friends and family, thereby expanding your customer base.
Get Personalized Lobby Signs
Ready to invest in lobby signs that will help your business thrive? Get high-quality, custom lobby signage that elevates your brand and helps you further engage with your customers.