One of the most effective ways to further your reach so that you can engage customers, generate brand visibility, and ultimately increase sales is by using commercial vehicle wraps.
If your business is considering this high-impact yet low-cost marketing outreach strategy, then here are three tips to help you take the shortest path to value and ROI:
1. Choose the right font sizes.
It isn’t necessary to only use large fonts that can be read at a distance, because commercial vehicle wraps attract, engage, and inform customers when vehicles are parked.
However, it’s very important that all primary information — typically the name of your company, the phone number, and possibly the website URL — is large enough, so that it can be seen and remembered in a matter of seconds.
2. Choose the right graphics.
You’ve heard that “a picture is worth a thousand words”? Graphics, such as your logo, play a big role in generating top-of-mind awareness. Here is an example of how vehicle lettering and your logo work together to make a powerful and positive impression:
3. Do not take the DIY approach.
There are many situations where doing things yourself (DIY) helps you save money, sometimes save time as well. But when it comes to designing and installing commercial vehicle wraps, it’s wise to leave this important job to professionals. Think of it this way: peeling, fading, cracking, and cheap-looking vehicle lettering and wraps aren’t just ineffective; it will damage your brand and reputation by giving the impression of poor quality. It’s a liability that costs you customers, rather than an asset that impresses them.
Look For A Local Sign Shop For Custom Vehicle Wraps & Vehicle Lettering
A professional sign company will design, create, and install high-quality customized commercial vehicle wraps and vehicle lettering that help your business get noticed in a crowded marketplace. Learn more by contacting your signage partner today to arrange your complimentary signage consultation.
