Exterior business signs are very versatile. There are several types that can be customized to send any message, from any place outside of your building. How can your company benefit from exterior signs? Here are ten ways:
1. Bring in Foot Traffic
If you’re next to a sidewalk, in a mall or a plaza, people are walking by your storefront all the time. Banners and other exterior signs can help draw them through your doors.
2. Spread Brand Awareness
Large fascia signs placed on the front of your building help spread brand awareness that you’re in the area. Other sign types can help too, especially vehicle wraps.
3. Give People a “Feel” For Your Brand
Custom outdoor business signs can reflect the exact feeling your brand needs to evoke. Our designers will work with you to be sure your sign is just right.
4. Help People Navigate
Businesses who are in an unusual location or set back from the road may benefit from roadside signs, which help people figure out where to turn to get to your company.
5. Use Your Window Space
Using your storefront wisely can have a huge impact on sales. You can use window graphics and other outdoor business sign types to make the most of this space.
6. Attract Roadway Traffic
Pylon signs and other tall, roadside signs remind drivers that you’re in the area and help encourage them to come into your store.
7. Send a Detailed Message
Monument signs, like those found at churches and schools, have room for you to add lettering so you can send detailed messages like announcements, dates, and more.
8. Promote Grand Openings
9. Make Sale Events Clear From the Outside
Your exterior signs are just as important as your internal signs for generating interest in sales and getting people in your door.
10. Generate Sales
In the end, all your exterior signs should benefit your business by driving sales. Which signs can accomplish this for you? It depends on your business.